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Marketing Strategist (Contract)

Human Rights Coalition (HRC) |

Video Ad Placement + Social Posting Lead (Community Solar | West Philly + Philadelphia)

Organization: Human Rights Coalition (HRC) — Philadelphia

Project: HRC–Philadelphia Community Solar Power Project (HRC-PCSP)

Term: March–October (8 months)

Rate: $60/hour

Location: Remote/hybrid (Philadelphia preferred)

About the Program

HRC is delivering a Community Solar education and outreach program serving West Philadelphia residents and Philadelphia citywide, including Town Halls and online workshops (major pushes in April, May, and June) and ongoing community solar education through October. A videographer will produce video ads; this role ensures those ads are placed and distributed across Facebook, Instagram, YouTube, and TikTok to drive turnout and awareness.

Role Summary

Lead the placement, scheduling, and distribution of videographer-produced community solar video ads and event promotions across social platforms, and provide ongoing campaign guidance to keep content consistent, timely, and effective.

Responsibilities

  • Build and maintain a March–October content calendar tied to event pushes and ongoing education.
  • Post/schedule video ads and supporting content across Facebook, Instagram, YouTube, and TikTok (platform-specific captions/CTAs/hashtags).
  • Coordinate with the videographer to ensure correct formats (9:16, captions, titles/thumbnails) and version control.
  • Ensure consistent RSVP/registration links and “next step” actions are included in posts.
  • Track and share weekly basics (links + reach/views/engagement/clicks) in the format required by the M&E Specialist.
  • Participate in brief check-ins around the April/May/June pushes to adjust messaging and posting cadence.

Deliverables

  • Campaign calendar (April–October)
  • Posted/scheduled video ad distribution across four platforms
  • Post log (what/when/where + links)
  • Weekly metrics snapshot to M&E Specialist
  • Short “what to change next” notes after key pushes (Apr/May/Jun)

Qualifications

  • Proven experience posting/scheduling short-form video campaigns across Meta/YouTube/TikTok
  • Strong project coordination and deadline management
  • Philadelphia familiarity preferred (West Philly a plus)

Apply

Email info@hrcoalition.org with subject: Marketing Strategist — HRC Community Solar

Include resume/LinkedIn + 1–2 examples of video campaigns you managed.

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